10,000 People ‘Ran Away’ from This Hospital. The Reason Is Pure Genius
I stumbled on a brilliant piece of guerilla social media from Meitra Hospital that perfectly nabs attention and delivers a punchline in one scroll.
The Post
On their Facebook page (in Malayalam), Meitra simply wrote:
“10,000 പേർ മെത്രയിൽ നിന്ന് ഓടി പോയി”
(10,000 people ran away from Meitra Hospital)
Naturally, people freaked out in the comments—“What happened?! Are they unsafe?!”
The Reveal
Pinned right at the top was Meitra’s cheeky answer:
“They had knee pain when they came in—now they’re running away because their knees are fixed!”
Boom.
Why It Works
Curiosity Hook
The ambiguous “ran away” line stops your thumb mid-scroll.
Quick Payoff
One simple pinned comment turns shock into delight.
Viral Reach
People shared it like wildfire—real word-of-mouth marketing at its best.