150k Views for a Corporate Uniform Brand? Here's How They Did It!

Hey everyone!

Let’s talk about a common misconception I hear from businesses: "Instagram isn’t relevant for my industry."

If you’ve ever thought this way, let me share something that might change your perspective.

I see it time and again—brands from “non-trendy” industries investing in social media channels like Instagram, not to simply post promotional content, but to create organic, engaging content. And when done right, a single post can do more for their sales than an entire year’s worth of traditional ads.

Here’s a recent example: Kothari Uniforms.

They posted a simple but powerful reel that grabbed attention. In the first half, they showed 4–5 people in an office working. The text on the screen read:
"How a Team looks."

Then, the reel cuts to the same people, but now they’re all wearing matching uniforms. The text changes to:
"How a Brand Looks"

Simple, right? But the message hit home. The reel resonated so well that it got 1.5 lakh views, and I can bet it brought them countless corporate orders from businesses wanting to upgrade their team’s look with uniforms.

Why This Works

1. Relatability Over Promotion:
   Instead of bombarding followers with promotions, Kothari Uniforms focused on telling a relatable story. It connected with business owners who want to build a stronger brand identity.

2. Organic Reach Wins:
   By investing in organic content creation, this reel went viral—without needing an ad budget—and likely delivered incredible ROI.

3. Every Industry Has a Story:
   Uniforms aren’t typically seen as “Instagram-friendly,” but Kothari proved that any industry can create engaging content if they tell the right story.

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