A Good Example on How to Create Urgency & Sell More
I was browsing through a D2C brand’s website this weekend. It was a protein bar brand “The Whole Truth“.
I have been following them for almost 2 years now on Instagram and had always admired how they communicate their messages and I have even purchased from them.
This time while I was scanning through their website, right after a couple of minutes of me scrolling through it, a message popped up. (Attaching the screenshot below)
The hook really caught me. They just gave a real-time coupon code “BUTTER“ which I had to cash in before 15 minutes in order for it to work.
I have seen a lot of tricks that says “Stock will run out soon“. “Price going to change soon“ etc.. to which I and most of you have become immune.
This is intended with the same goal but with fresh new tactics to create urgency, they nearly succeeded with me as I paused for a moment and really thought of buying this..
If this could happen to me who visited the website with near to zero intention to buy anything, imagine how it will affect the behaviour of a warm audience.
Are you refreshing your tactics?
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