A lead said "Stars Aligned When I Found Your Agency" Here's why

Today I was in a sales call with a new lead.

He walked us through their company’s products and shared the goals that they were chasing.

In the middle of the convo, he said that “And that’s when I found you guys out. On Instagram - awesome stuff you are doing there and I was impressed, then checked out your case studies and bam! saw a very similar case study with similar results that we are chasing - it was like stars are aligning”

I had a small grin on my face.

I was thinking “Yes, another good example of how content can help you attract leads even if you are in B2B and even if the platform is Instagram and not linkedin, and no people won’t stop there, they are going to dig deeper till they find something very strong - like the case study in this case, before making the move of booking the call”

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