A local Shop with 200k+ Instagram followers
We've teamed up with various Indian retail brands for social media campaigns, and let me tell you, it’s not easy to build a strong social presence in retail. But, there’s this local camera shop in my area that’s absolutely killing it on Instagram. They’ve seemingly decoded the secrets to IG success, boasting over 220k followers and racking up 20-30k organic views per reel. And from what I can tell, their following is as genuine as it gets.
Check out the account (Camera Scan)
Here’s what sets them apart:
Video Content: They stick to video reels. There’s no flashy editing or high-end production here. It’s all about keeping things real and organic, which clearly resonates with their audience.
Business Owner-Led Content: Echoing a point from a previous newsletter, just like that fashion biz that soared because its founders were front and center, this shop’s reels feature the owner. This personal touch not only builds trust but also adds a relatable face to the brand.
USP Communication: They’ve carved out a niche by stocking up on hard-to-find gadgets like DJI drones and GoPros, both new and second-hand. They sweeten the deal with warranties and credit card EMI options, making high-tech gear more accessible to their community.
Giveaways: They’re leveraging collaborations with top influencers to offer giveaways that truly grab attention. One of their recent promotions involved a camera worth a whopping 4.5 lakh rupees, which alone garnered 2.6 million views!
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