Are you building growth engines?
This is my new found love!
What is a growth engine? (in the context of the Internet)
It is a process or function that is set up by someone which brings in value in terms of revenue or exposure from the internet without much effort after setting it up.
For example, if you are selling iPhone cases, you can possibly build a growth engine as follows:
1) Search on Google some keywords related to iPhone that an iPhone user might search. Eg. "How to keep your iPhone clean" or "The most value for money iPhone to buy now"
2) Note down the sites that are ranking in the top 10 -15 results
3) Get the author's email id or Twitter handle and pitch in your iPhone cases. (Maybe you can work out an affiliate model or a pay-per-click/impression model)
4) At the end of the article or in between ask them to add in a small text that promotes your iPhone cases in a very subtle/native way
5) Tadaa! Most of the users reading that blog is your target audience and since those blogs are ranking for those keywords, there would be constant high intent traffic. Also, you can negotiate a better deal directly with the owner of the blog rather than succumbing to Google's ad algorithms!
Now think of how you can build an engine like this for your business and let it scale!
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