Are you missing out on this crucial metric?
There are a lot of performance indicators you might be tracking to understand the results of a campaign.
It could range from the total amount of sales to the cost per conversion.
But there is a key metric most new marketers miss out on. Which is the number of search clicks/search impressions on Google for your brand's name.
Yes, if you have been trying hard to understand whether people are really considering your brand or if your brand's name is being talked about, then this metric should be on your list.
How to track it? Go visit Google Search Console and you can read the insights from there.
PS: Track only "Branded Keywords" ie, keywords having your brand's name in it. Other keywords might only show your performance in SEO, not about your brand awareness.
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