Attention to detail: How to do it right
Small things put together is what makes something meaningful
Vincent van Gogh once made the point that “Great things are not done by impulse, but by a series of small things brought together, and great things are not something accidental, but must certainly be willed.”
I bought Organic India’s (Tea brand) Tulsi tea this weekend. When I opened the outer package, I saw packets of Teabags concealed individually inside some other packets. It disturbed me because I thought it to be plastic packets (It seemed so).
I thought to myself why should the tea bags need an extra individual cover - and that too in the form of plastic? I am not even the slightest fan of plastic (Maybe cause I’ve been trained in school or because of the entire climate change thingy or just because of it’s indispensability )
And to add to that, the brand’s name was “Organic India“ - So much for organic, I thought to myself.
But when I was making some tea, I picked it up and tried to tear off the package - then it struck me, it only looked like plastic, but when you handle it, it’s actually paper. Beautifully made paper. That was a sigh of relief (Don’t know if it’s recycled paper)
Then I read what’s written in the package. “Our Infusion bags are staple free“ - I became a fan, I went on to research about how staple affects the environment: Read more on it here
That’s how they stayed true to their brand, attention to the smallest of details, there might be a lot of other details that I might have missed, but the non-plastic covering and staple free bags won me over.
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