Attention to detail: Kudos to this marketing team

A big THUMBS up for this one

I recently placed an order on Amazon and received it on the last day.

While unpacking it, I got this “please drop a review card”

Usual stuff right? It’s widespread and not close to anything exciting right?

But it caught my attention.

The card was shaped as a “thumbs up” with writings on both sides.

This was one side:

It was a nice review request with a “Thumbs up” image. Cute.

I turned it around to the other side:

This was my favourite part. It became a “Thumbs down“ image and asked me if there was any problem with the product and the shipment, and if yes - it told me how to get in touch with them. How sweet!

This small addition of creativity in a relatively unimportant piece of communication made the entire brand more genuine and appealing to me. And in this attention economy - that’s the key.

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