Best Onam ad of the year 2023 goes to..

I'm writing to you today to share a marketing campaign that I think is really well done. It's the Onam campaign from Swiggy, and it's absolutely brilliant.

If you're not familiar with Onam, it's a major festival in Kerala, India. It's a time for feasting, family, and celebration. And Swiggy has really captured the spirit of Onam with their campaign.

The campaign takes the famous Padakali Chandi Chingari song by MG Sreekumar and recreates it with new lyrics that are totally related to Onam sadya. The song is catchy and upbeat, and it really gets you in the mood for Onam.

But what I really love about the campaign is the way that Swiggy integrates their brand. They don't just slap their logo on the ad and call it a day. They actually take the time to make sure that the ad is relevant to their product.

For example, in the ad, the singer sings about ordering Onam payasam from Swiggy. This is a great way to show potential customers how Swiggy can help them celebrate Onam.

Watch it here:

Overall, I think the Swiggy Onam campaign is a home run. It's creative, it's relevant, and it's sure to get people excited about Onam.

Kudos to the entire team who cracked this awesome and wholesome Onam campaign!