Blue ocean Vs Red Ocean: Which one are you in?
The red ocean is where there are a lot of competitors; there will be a lot of fight and hence blood will be shed.
Blue ocean is where you are alone, no one to compete against. You have your own unique business model.
Adidas and Nike and many other sports brands are in the red ocean fighting with each other while Decathlon is in the blue ocean where they have no competition.
I say always go for the blue ocean. Differentiate yourselves out of your competitors' way
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