Build an inbound leads machine: 7 easy steps
With some patience, it's gonna become an automated machine
1) Write a blog every week on topics from your niche that doesn't have much competition but has a high search volume
2) Repurpose it into a youtube video using tools like loom or OBS; design clickbaity thumbnail and SEO friendly titles
3) At the end of the blog/youtube video ask people to join your community on telegram/discord
4) Also create an email list by giving the users a goldmine doc (Lead magnet). It could be a checklist, case study or industry updates. Ask for emails first so that you can send them the doc via mail.
5) Share your blogs & youtube videos to relevant subreddits (Don't try to be smart - read the rules on the subreddit)
6) Answer new questions/google ranking questions on quora with a CTA at the end of the answer
7) Create IG reels every day
Bonus:
Build a buzz around your brand by executing some really crazy activity that is newsworthy.
For Eg - I think it was wake fit mattresses that became news when they hired interns for sleeping! Another recent example was when an IT company from Jaipur gave a holiday for their employees to watch the premiere of Money Heist.
After building the buzz, don’t let the momentum go down, ask popular YouTubers for an interview, popular PR outlets for a feature and don’t forget to mention your social handles at the end of every feature so that you get that audience behind your brand.
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