Construction company with 72,000 followers on Instagram
B2B business leads have a bit of a pattern, don't they? They're all about LinkedIn, Google Ads, and email campaigns, and Instagram Reels might not be the first thing on their minds.
But hold on to your hard hat because I've got a story for you. I recently stumbled upon a construction company that's causing quite a stir on Instagram. Yep, you heard that right, a construction company going viral on the 'gram.
These folks are pulling in tens of thousands of organic views for their reels, and get this, they've amassed a whopping 72,000 followers on Instagram. Quick question, when was the last time you thought, "I need to follow a construction company on Instagram"?
So, what's their secret sauce? Well, it's all in how they've mastered the art of content. They could've gone the usual route—pictures of their employees, "informational" posts that no one reads, or maybe even a few memes for good measure. But no, they decided to crank things up a notch.
Take a look at this reel that racked up over 7 million views:
Yep, now you see why they're winning. They're surfing the trends, making construction sites and workers look surprisingly appealing, and their editing game is on point. It's all about being different and grabbing your attention in the most unexpected ways!
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