When the brand story, attention to detail and brilliant copywriting comes together - users feel elevated. I’m covering one of those rare experiences I had here in this article.
I use Loom. Very often I must say. if you don’t know about Loom let me try to explain what it does.
Loom is an application that allows you to record yourself while you are explaining anything from your computer screen.
You might have seen how gamers stream or how those YouTubers shows their computer screen while explaining stuff - they might be using a software called OBS, but Loom is kind of a lighter version of it and also comes with a fantastic Chrome extension that helps you to start recording within a couple of clicks.
While I was using it recently, I noticed something very sweet.
Whenever I start recording myself, before loading my cam, they put up these brilliant copies and most often they are new & different each time.
Here are the screenshots so you understand better:
”You make people smile”
”Love your look today”
And every time it’s something different too! I didn’t notice it first but since the time I started, I am curious about what it’s going to be and reads it eagerly.
Another example of attention to detail - done right.
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