DRAMCWADLP - What's this?
Don't worry, my cat didn't step on my keyword.
DRAMCWADLP - This is an acronym that my IIM professor showed us. (Who knows, he might have invented it by himself)
It means: Don't Run a Marketing Campaign Without a Dedicated Landing Page.
And it made so much sense too!
I see a lot of advertisers running awesome ads with top-notch ad copies with pinpoint targeting.
But when I click to know more about the offer or about what the ad communicated, I sometimes end up on the homepage of that website which barely mentions what was promised in the ad.
Now I have to use the navigation bar, or search bar or wait till the "sliding banner" shows me the details on the offer.
Whenever I run ads, I used to look on the other side too, ie, the landing page - where you are spending this many loads of money to get people into. I can't still understand how marketers miss out on this crucial point!
Now go learn how to build great landing pages!
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