Foot in the door technique: how it works (with an example)
Small push for one step can carry them a long way
My brother ordered slay coffee some days ago and it got delivered today.
He opened up the package and noticed that apart from the variant he ordered, there was this very small sachet packet of some other variant of the same brand called “Slay Now“
What a great way to make people test out their new (I’m guessing it’s new) product.
The sachet packet might cost them under Rs.10 for sure (pretty sure it will go lower than that)
But for that less a price, they made someone taste their new product. Not just some “one” - we are 4 people in the house including my brother. Technically they gave us all a sip for Rs.10 (Also the shipping is free since it comes with the placed order)
Even if you run an ad for Rs.500 on Facebook I don’t think you’ll be able to achieve that.
They got all of our “Foots in the door“
Means they gave us a very small incentive/ask and we have put our foot in the door. Chances are we might order that variant next time.
Are you using the “foot in the door“ technique?
Are you giving a free slice of the new cake that you are experimenting with to those who are ordering your most popular cake?
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