Getting sales from Quora - I almost fell for this
Today, I want to share an interesting journey I embarked upon while searching for the best whey protein in India. Strap in, because this story takes an unexpected turn!
It all started when I finished my last pack of whey protein and found myself at a crossroads. Should I repurchase the same brand, or should I explore new opportunities? Determined to make an informed decision, I turned to my trusted ally—Google.
A quick search for "best whey protein in India" unleashed a flood of search engine optimized articles, clearly influenced by brands that pay for top positions in these listicles. Disappointed with the biased results, I continued scrolling until I stumbled upon a Quora answer.
Now, I must admit, I have a soft spot for Reddit, but this Quora answer caught my attention. It claimed to provide a comprehensive analysis of 40 Indian whey protein brands, complete with an attached Excel spreadsheet ranking them. This was the thorough research I was looking for!
One particular brand caught my eye—Nakpro. According to the Quora answer, it was ranked at the top of the list. Intrigued by this revelation, I decided to investigate further. As a marketer, I couldn't help but approach this information with a healthy dose of skepticism.
I delved into the author's Quora profile, and what I discovered left me astounded. The same Excel spreadsheet with a strikingly similar answer was being used across 12 different whey protein-related questions. It raised a crucial question in my mind: Was this a paid exercise orchestrated by Nakpro, or was something else at play?
The implications were significant. If the facts presented in the Quora answer were accurate, it would be a prime example of successful Quora marketing. However, if these rankings were influenced by ulterior motives, it would serve as a stark reminder of the unethical side of marketing.
if you loved what you read, hit the subscribe button - I send marketing-related emails every week.
Let’s connect: thejaisonthomas.com