Getting users without spending on Ads: Example on why blogs are not dead
For the past month or so, I've been diligently tracking my sleep patterns using my Apple Watch. Last week, as I delved into the data, I made a startling discovery: my average "deep sleep" duration was less than an hour, while ideally, it should be around 3-4 hours per night. Deep sleep plays a crucial role in physical recovery and memory consolidation, among other things.
Determined to improve my deep sleep, I turned to Google for some insights. After a bit of searching, I stumbled upon a fantastic blog post from the Calm app. Now, I used to be a Calm user about four years ago, but somehow fell off the wagon. However, this blog post, along with its compelling call-to-action peppered throughout, reminded me of the app once again.
What struck me was the choice of topic for the blog: Calm, being a meditation app, offers specific sessions aimed at enhancing sleep quality. This got me thinking about giving the app another shot. Unlike paid ads that often bombard us relentlessly, Calm managed to reel me in organically through their informative blog post. This is a testament to the enduring power of blogs – they're far from being obsolete.
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