Great ad from Qatar Tourism (To retain/get attention 👀 even after the WC)

I fell for it

Today while I was browsing through youtube, this ad caught my attention. It features Adrea Pirlo (A footballing legend) hydrating himself like he’s on the pitch playing.

That made me curious, especially since I noticed that it’s an ad run by Qatar and the world cup just got over the last day. I thought, what’s the point of running the ad still?

But I realized I had jumped the gun - it was actually a brilliant campaign aimed at retaining the attention or getting more people to focus on visiting Qatar by showing the nation's natural landscapes. As the ad goes on, it shows the zoomed-out frame in which Pirlo is not actually in the pitch but is seen enjoying a dessert safari/trip in Qatar!

The last copy was the icing on the cake “No football, no worries“

Pure brilliance. (Link to full ad)

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