I feel so good when I see copy that makes me take action - action otherwise that wouldn’t have done.
While scrolling through Twitter this one popped up:
The copy was so striking that I clicked on the “Mike“ and ended up in their spaces tab. That’s it. That’s the job of a copywriter right?
The copy didn’t talk about the pain point nor did it address features.
But it was conversational.
It was Human.
If you read the copy once again, you will realise that’s how your friends talk to you.
Are you making copies complicated? Are you writing for the dashboards and the algorithms?
Write like you talk.
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