How One Creator’s Mistake Made Britannia Go Viral Overnight
A viral Instagram reel showed a creator hilariously mispronouncing croissant as Prashant—and it blew up with millions of views. Brands jumped on it, but Britannia stole the show.
They renamed their Instagram from Treat Croissant to Treat Prashant and even edited their product packaging to say Prashant. That post? Instantly viral.
Why It Worked
Quick thinking.
Fun execution.
Zero overthinking.
Lesson?
You can’t plan virality, but you can be ready for it. Stay sharp, stay playful.
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