How ‘The Whole Truth’ Turned Near-Expiry Bars into a Viral Brand Moment
I love seeing brands that live their values, and this one from The Whole Truth, one of my favorite supplement brands hit me right in the feels.
A customer ordered a pack of protein bars and, to their surprise, got two extra bars along with this handwritten-style note:
Why It Works
Authenticity in Action: Instead of a corporate apology, you get a personal note explaining why they’re giving you extra bars and it feels genuine.
Value Alignment: Their ethos “no waste, maximum freshness” isn't just marketing speak; it’s baked into every order.
Viral Potential: A thoughtful surprise like this begs to be shared on Instagram Stories and WhatsApp groups, bringing new eyes (and customers) to the brand.
The Takeaway
Small gestures that demonstrate your brand values can turn customers into advocates. When you surprise people in a way that aligns with your mission, you get marketing and goodwill both in one go.