How to get decision makers to listen to you

There is always a "Third Door"

As you may know, I run Blusteak Media, a digital marketing agency that helps businesses grow their online presence. Well, recently, we had the opportunity to pitch to a startup that was featured on Shark Tank - talk about a challenge!

Now, as the founder of Blusteak Media, it's not always easy to get in touch with busy entrepreneurs who are in high demand. But, I was determined to find a way to connect with this particular founder. One day, I saw that she was being interviewed by a senior journalist that I happened to know. It was a small glimmer of hope, but I knew that it could be the opening that we needed.

And then, like fate, another person in my network reached out to me asking if I was interested in sponsoring the event. I saw this as an opportunity to invest in order to get in touch with the founder. So, I talked with the journalist and landed a barter sponsorship deal. We offered our videographer and equipment to shoot the entire interview and help the journalist upload it as a podcast on his channel. This way, we became the interview's digital partner.

But, we didn't stop there. Before the day of the interview, my business development manager, Febin, made an audit document after analyzing their ads, social media, and SEO activities. We wanted to bring something of value to the table that would catch the founder's attention. We knew that we needed to offer her more than just a cold pitch.

After the interview, we presented the audit to the founder and she was very interested in what we had to say. We had found our "third door" to get in touch with her and offer something that she would be interested in. It wasn't just about making a sale, it was about showing her how we could help her business.

So, the lesson here is that there is always a way to connect with someone, even if it seems impossible at first. And, before you think about making a sale, think about why someone would want to give their time to you. What do you have to offer that is valuable to them?

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