Indian B2B SaaS product with 8300+ videos on Youtube

I've always had a soft spot for Indian brands that hold their own against global giants, especially in the SaaS and tech sectors. One standout example is Pabbly, which is giving the global automation SaaS leader, Zapier, a run for its money. What's really impressive is Pabbly’s top-of-the-funnel acquisition strategy, which hinges on a robust, SEO-optimized content strategy on YouTube.

I first stumbled upon Pabbly a few years back while searching on YouTube for how to connect Facebook ads with WhatsApp. Their video popped up in the top results, and it was compelling enough to get me to sign up. Now, ask around in India about who to use for integrating two different products, and you'll find that many prefer Pabbly over Zapier, not just for its features but also for its more competitive pricing.

Take a look at their YouTube channel and you'll see what I mean. They've uploaded over 8,300 videos, averaging nearly 10 videos a day. That's an exemplary display of a vigorous organic content strategy for a B2B SaaS product. It’s quite rare to see a SaaS brand leverage YouTube so effectively in India. Pabbly's approach not only helps them stand out but also significantly boosts their visibility and user acquisition.

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