JioCinema went an extra mile here

Here's a shoutout to the team over at JioCinema for their smart move during the T20 World Cup. Like many of you, with the IPL season wrapped up on JioCinema, I naturally headed there to catch the live action of the T20 World Cup.

To my surprise, instead of the live stream—which I later realized had shifted to Hotstar—I found a live scorecard updating me with all the ongoing match details. It's not every day you see a platform cleverly pivot like that, especially when they don't hold the streaming rights to the tournament.

I must say, I appreciate the forethought and effort by the JioCinema product team. They clearly understand their audience; knowing many would flock to them expecting to stream the World Cup live, they prepared not to leave us high and dry. Instead, they provided a scorecard to keep us in the loop with the latest game updates. It's a testament to their commitment to user experience, ensuring that even without the streaming rights, fans wouldn't leave the platform totally disappointed.

This move by JioCinema not only shows great understanding of customer behavior but also highlights their dedication to providing value, even when the odds are against them. Hats off to their team for going the extra mile for us cricket fans!

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