When you hear the word “Kingfisher“, does a chilled bottle of beer come to your mind or are you a teetotaler?
Sure, for me it’s always the beer.
And I recently saw this post on Kingfishers’s Instagram account which I thought was totally brilliant and on point:
The copywriter played it so lovely. This is when you totally understand your brand’s equity in the market. Only very few brands have achieved this feat of replacing the actual item or even going the distance of becoming a colloquial word used to mention the category itself - for example, JCB & Band-aid.
Reply to this mail if you have some other brands on your mind similar to Kingfisher’s or JCB’s story.
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