Need more sales? This is how you need to change your strategy
So, I've been digging into the nitty-gritty of how people discover our Blusteak Academy, and let me tell you, it's been an eye-opener. You know, we started this digital marketing teaching gig under our agency about a year ago, and this week, our 5th batch of eager learners just joined the club.
As they were signing up, I popped the big question: "How did you find out about us?" I wanted to know which of our marketing moves are really hitting the bullseye and giving us that sweet ROI. We've been doing this for our clients, so why not dissect it for the academy too?
Here's what I uncovered: The top answer by a mile was a good old Google search. Most of them said they hopped on Google, punched in some keywords, and voilà, there we were. I've got a hunch that our Google Maps listing and our heroic organic SEO efforts are the unsung heroes behind this discovery.
Next in line, we've got word-of-mouth referrals. Lots of our students heard about us from their pals. Oddly, these buddies have no connection to us, but they're cheering for us like we're the best. I'm thinking maybe our Meta ads or our organic social media content have something to do with this fan club.
But the real gem is this: None of them just Google us or get a casual referral and sign up right away. Nope, they're on a mission. One student, for instance, spent over two weeks researching before deciding to join us. He told me that after stumbling upon our academy, he went down the rabbit hole. He checked out our competitors, chatted them up, stalked our social media (including the interviews we did on YouTube channels), dived into our story, watched our office reels and vlogs—you name it. It's all about making sure we're the real deal.
A lot of businesses just look at the tip of the iceberg when it comes to analyzing the best channel. However, conversations with the customer can give insights into the various touch points that helped them choose you over the competitors. Find out them and double down on things that are helping you get more conversions.
If you liked this newsletter, forward it to your one friend who loves marketing :)