Not All Buyers Are Your Ideal Customers (Example Story)

So, last week, we had this cool visitor at the office. She's all into learning about content marketing, which is cool. But guess what? She's also a secret baking genius!

Imagine this: we're talking about her journey, and suddenly, she tells us this amazing story about baking cakes.

She mentions that keeping up with her Instagram is a bit tricky. New pictures? Answering messages? It's like a cake walk that turned into a digital maze.

Most of her customers come from referrals – friends telling friends how great her cakes are. And the best part? These referrals are easy to turn into happy customers.

Now, here's the part that made me go, "Hmm." So, this person is checking out her cakes on Instagram – all those delicious pics. But guess what made them hesitate? Her follower count! Like, they almost didn't order because she had "less than 5000" followers.

Here's where I chime in with my thoughts. I ask her, "Are you swamped with orders?" She nods with a grin. Then I tell her, "Don't worry about those who judge by follower count. Focus on those who love what you do."

Isn't it funny how success often plays out? We get caught up in numbers, like how many followers or likes we have. But really, the heart of it is in doing what you love, pouring passion into it, and connecting with folks who dig what you're about.