Not all growth hacks are "flashy" (Example story)
The best growth hacks are those which are subtle and consistent
This is another story about how we re-converted a lead that we lost which is worth 6 figures monthly.
You can say we did a “growth hack“. It goes like this:
So every week we have a list called “Pipeline“. We enter the names of the qualified and interested leads that we get for our agency there.
And until we get a clear no or we find that it’s not a right fit for us, it stays there.
So a couple of months ago a fashion brand came to us looking for digital marketing support. We gave them our proposal and waited. (Hence they were in our “pipeline list“.
But after one week, we understood that they decided to go ahead with another agency and we enquired with them and got it confirmed.
Then we have to remove them from our “Pipeline“ list.
But from the pipeline list, it goes into another list called the “Potential Clients“ list. All those brands which enter into the pipeline and don’t convert go into that list.
What’s the purpose of that list?
It’s for something called ABM or account-based marketing. (Which is a goldmine practice in B2B marketing)
Keeping it simple, it’s just the process of getting/keeping in touch with that particular decision-maker of your potential customer.
That’s exactly what we do. Every month, we prepare two case studies and sends them across all the contact points of the brands that are on the potential clients’ list. That way they will not forget us and always gets a reminder about our good work.
As usual, we send our recent case study to the fashion client we lost a couple of months ago.
Some days after, he pinged us saying “Hey we want to work with you now, let's talk“
A couple of weeks after, we have signed up with them now.
These are the real growth hacks that are underrated since it’s not flashy.
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