Growth with Gratitude

Share this post
One of the best influencer campaigns I have seen
jaisonthomas.substack.com

One of the best influencer campaigns I have seen

Great use of personalisation wrt influencers

Jaison Thomas
May 23
1
Share this post
One of the best influencer campaigns I have seen
jaisonthomas.substack.com

I have been actively monitoring my sugar levels and also got myself a full body checkup recently.

Hence, I’m all in for any kind of product that helps me identify what sort of food I can eat and which helps to actively measure my key health indices.

Last week someone send me a sponsored reel of an influencer. She was introducing a wearable health tech device called cyborg. You can put it on your deltoid/upper arm area and track your sugar levels for two weeks. And it will provide you with all sorts of data like how a particular food increased your sugar levels, how active you are etc..

And as always the influencer had an invite link in her bio with an interesting offer: anyone who goes through that link can skip the waitlist of 75K+ people and can also avail 1+1 offer.

But more interestingly, when I clicked the link in her bio, it led me to a customised landing page with that influencer’s name on it! It really felt like a continued experience and not just being redirected to a common landing page.

As you can see in the above screenshot, the brand had built different dedicated landing pages with the names of the referring influencers, which certainly gave me a unique experience! (I went on to sign up for it too!)

Is this the future of influencer marketing?

If you loved what you read, hit the subscribe button - I send marketing-related emails every week.

Let’s connect: thejaisonthomas.com

Share this post
One of the best influencer campaigns I have seen
jaisonthomas.substack.com
Comments

Create your profile

0 subscriptions will be displayed on your profile (edit)

Skip for now

Only paid subscribers can comment on this post

Already a paid subscriber? Sign in

Check your email

For your security, we need to re-authenticate you.

Click the link we sent to , or click here to sign in.

TopNewCommunity

No posts

Ready for more?

© 2022 Jaison Thomas
Privacy ∙ Terms ∙ Collection notice
Publish on Substack Get the app
Substack is the home for great writing