One of the best influencer campaigns I have seen

Great use of personalisation wrt influencers

I have been actively monitoring my sugar levels and also got myself a full body checkup recently.

Hence, I’m all in for any kind of product that helps me identify what sort of food I can eat and which helps to actively measure my key health indices.

Last week someone send me a sponsored reel of an influencer. She was introducing a wearable health tech device called cyborg. You can put it on your deltoid/upper arm area and track your sugar levels for two weeks. And it will provide you with all sorts of data like how a particular food increased your sugar levels, how active you are etc..

And as always the influencer had an invite link in her bio with an interesting offer: anyone who goes through that link can skip the waitlist of 75K+ people and can also avail 1+1 offer.

But more interestingly, when I clicked the link in her bio, it led me to a customised landing page with that influencer’s name on it! It really felt like a continued experience and not just being redirected to a common landing page.

As you can see in the above screenshot, the brand had built different dedicated landing pages with the names of the referring influencers, which certainly gave me a unique experience! (I went on to sign up for it too!)

Is this the future of influencer marketing?

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