One sentence you need to aim to hear from your prospective clients
If you hear this, that means you've cracked the deal
I was in a meeting with a crypto client this week (Prospect client), he told me his goals and concerns, I listened to him completely. Listening is not about acting like you are listening and in reality thinking about what question to ask next. Listening is about shifting your perspective to the speaker and fully emerging yourself into the story.
Having that mindset automatically triggers a very receiving body language and facial expressions.
After hearing him out, I then thought about some 4-5 questions that weren’t meant to beat around the bush but directly touched his pain points and business goals. Most of the time it’s about “What did not work previously“, “What are your timebound goals“, “What’s the profitable spend to return ratio” etc… (Need to modify according to the context of the business)
Then he told me “Yes Jaison, tell me, what can I do in order to increase my token price“ (people who are familiar t crypto will understand - others can click here to understand what’s a token in the crypto world)
I said “It’s impossible as a marketer to promise to increase the token price, especially being a third-party agency, but what we can do is to make processes based on a strategy of creating conversations around the token. Let’s connect with the huge number of micro-influencers and get the conversation about the token started, lets build discord and telegram communities to engage the people who are interested, then scale things using paid campaigns in parallel”
He said “You are not bullshitting, I like it, all the others I’ve been talking to didn’t care to listen and was promising the moon & the stars. You seem genuine, lets try to work together and get this rolling soon“
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