Organic growth: You don't need millions in markeitng spent
"Once you start building a business, prioritizing what is right for the customer over what will give you growth/revenue in today's super-connected world can bring you network effect & organic growth"
- Nithin Kamath (CEO Zerodha)
The above quote by Nithin is thought for food for every startup founders.
Your product/content/service is like a virus. (An "idea virus" as Seth Godin calls it)
You get it to a small group of early adopters.
Those early adopters are going to sneeze if your virus is good enough.
Those sneezers are going to spread the virus, ie. your product to the masses.
Hence if you are starting up, your focus should be in the following order:
1) Build a truly amazing product.
2) Make it in a way that your product could be a (small) topic of conversation between two people.
3) Release it to a small number of highly attracted users.
3) Improve on feedback.
--------
Let's connect on Linkedin, Twitter & Instagram
Subscription link: https://tinyletter.com/JaisonThomas