Steal This Brilliant Instagram Highlight Hack from Liverpool FC
Happy New Year to all of you! This is the final newsletter of the year, and before we wrap things up, I want to share something small but incredibly smart that I noticed while scrolling through Liverpool FC’s Instagram account.
In the world of social media, small optimizations often create big impacts—and Liverpool has cracked something brilliant with their Instagram Highlights strategy.
Instead of generic highlight categories like “Matches,” “Players,” or “Behind the Scenes,” Liverpool has organized their highlights by months—December, November, October, and so on.
Why This is Brilliant:
Easy Navigation:
If a fan wants to revisit a specific match, an iconic moment, or a special story from a particular month (say, August), they can simply tap on that month’s highlight. No endless scrolling or guessing.Content Chronology:
This approach creates a timeline effect, allowing followers to experience the club’s journey month by month.Simple Yet Effective:
There’s nothing complex about this. It’s just clear, organized, and incredibly user-friendly—a subtle but powerful improvement.Best Fit for Sports Clubs:
For sports teams, where events, games, and milestones are often tied to dates and months, this format works seamlessly.
The Lesson Here:
It’s not always about grand strategies or flashy campaigns. Sometimes, small details in execution can set you apart. This highlights approach by Liverpool FC is something any brand or business with recurring events or updates can adopt.
And with that, we wrap up this year! If this newsletter helped you learn something new, or sparked an idea for your own social media strategy, then that’s my biggest win.
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