Testimonials on steroids: Paid ads strategy to get more trust
When someone else talks good about you, take advantage of it
When thinking about paid ads, most people just run to make a copy, put it into a design, take them live via some platforms like FB or Google Ads and cross their fingers hoping for a positive reaction.
It could work, but why can’t paid campaign marketers to be a little more creative?
Nowadays, Facebook and Google’s algorithm does a better job in audience optimisation than any paid campaign experts could. And especially after the onset of the iOS 14 update, many of the technical parts of paid campaigns are becoming irrelevant.
Here’s an example strategy that could work out:
Get your customers talking about you on their social media channels like Twitter, Quora or Youtube. Then help them with the paid campaign set up in order to run ads from their account itself rather than your picking it up and running from your accounts.
This could surely increase trust cause the perception will be that a third party is talking good about you and not just you.
I have seen some companies doing the same by picking out positive tweets and quora answers mentioning their product/brand and boosting it via paid campaigns.
Even I, as a marketer, fell for many of these campaigns in which I read the complete thing without realising it was a paid promotion.
I was looking for an example to show you all and I found something very similar that’s being promoted on Quora right now by a brand called Ketocycle. It’s not a testimonial but a third party (it seems) is talking about keto and how it should be done in order to get real results. It also has links that redirect people to a questionnaire that eventually capture emails of those who are interested in the program:
Read the entire answer here
Talk with some of your customers and test it out ASAP!
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