The Newspaper Ad That Proves Thinking Outside the Box is Key to Successful Advertising

The Genius Marketing Ploy That Made Me Stop and Take Notice in the Morning News

I had a really interesting experience while reading the morning newspaper last day. Usually, the news is written in black font on a white background. But, for some reason, in the bottom fold of the first page, I noticed the exact inverse happening - white font on a black background.

At first, I was a bit confused. But then, I noticed a ray of light going through the text, which finally made me realize that the entire thing was actually a marketing play by Hero for their Xoom scooters. It was such an out-of-the-box idea, and it really caught my attention.

I started thinking that maybe I wouldn't have even noticed the scooter if it was just another normal ad, because of our natural inbuilt adblock in our brains nowadays. But this ad was different, and it really made an impact.

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