The sort of Youtube ad you won't skip
Today, I want to talk about a remarkable YouTube ad by Canva that's been turning heads and winning hearts across India. It’s not every day that we see a SaaS product making such a significant impact with a YouTube campaign aimed specifically at the Indian market.
Canva, known for its user-friendly design platform, recently launched an ad that’s so compelling, viewers are choosing not to skip it. Instead, many are searching it out again just to watch! The ad is set in an Indian workplace and follows the story of Gaurav, a beloved office hero who’s moving permanently to the London office. To bid him a heartfelt farewell, his colleagues decide to throw him a surprise party.
The genius of the ad lies in how Canva is woven into the narrative. Gaurav’s friends use Canva to create a farewell presentation, beautifully showcasing cherished photos and memories. This use of the product is not just showcased but integrated into the story in a way that feels both natural and impactful.
The ad’s success is evident in its numbers—it has garnered over 42 million views on YouTube. While a chunk of these views could be from paid promotions, the overwhelmingly positive comments reflect a genuine consumer connection with the content.
This ad serves as a fantastic example of how subtle product placement, combined with authentic storytelling, can make a significant impact. It also highlights Canva's understanding of its audience, using relatable scenarios to demonstrate the ease and effectiveness of its design tools.
If you liked this newsletter, forward it to your one friend who loves marketing :)