The Suez Canal "Growth Hack"

The Suez Canal is an artificial sea-level waterway in Egypt, connecting the Mediterranean Sea to the Red Sea through the Isthmus of Suez and dividing Africa and Asia. [Wikipedia]

Suez Canal

Without the artificial canal, ships have to go all the way around Africa to get to Europe for trade. It costs almost 10 days extra in travel.

Yes, Building the Suez Canal was a "growth hack" for world trade, talking in terms of digital marketers.

But almost 12% of world trade is now dependent upon the traffic via the canal. And as we've seen in the previous week, if there is a traffic jam, the entire trade gets stuck. That amounts to a huge amount of losses and uncertainity.

It is a "bottleneck" now. Too much is at stake if anything goes wrong there.

This can be a lesson for growth hackers too. It's awesome if you find out a really good hack. But right at the moment when you find it and start using it, don't pause and sit back to relax. Get on the move to dig better channels, those which can act as an alternative or something which could be even better.

Don't pull all your eggs in one basket!

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