The Wildest Ad Space Ever?
One of the biggest challenges for marketers is buying the right media space. It’s not just about spending money—it’s about finding spaces that actually get attention.
Does the audience really notice it? Is it overvalued? Are you paying for eyeballs that don’t even look at it? These are the questions every marketer wrestles with.
But in Kerala, an influencer named Shafeek turned this challenge on its head—literally.
The Bald Move: Turning a Forehead into a Billboard
Shafeek, who is bald, embraced his natural look and decided to monetize it in the most unconventional way. He came up with a crazy idea:
Sell ad space on his bald head.
He started offering three-month contracts to brands, letting them place their logo as a temporary tattoo on his forehead. And guess what? He found a taker.
A hair care and skin treatment brand from Kochi jumped on board and paid him ₹50,000 for the spot. Soon, his story was all over the news, grabbing headlines and sparking conversations.
Why This Worked
Unconventional = Unforgettable
In a world saturated with digital and traditional ads, something bizarre will always stand out. A forehead ad? That’s PR gold.
Attention is the New Currency
Wherever attention goes, marketing value follows. The brand that took this deal not only got exposure on Shafeek’s head but also in media coverage, news articles, and viral conversations—far beyond what ₹50,000 would typically buy.
It’s a Win for the Influencer Too
Shafeek didn’t just sell ad space—he engineered virality. This stunt didn’t just get him paid; it made him a talking point, boosting his personal brand.
If you found this newsletter interesting, please forward this email to your one friend who loves marketing :)