This 26-year old's brand is making £43.9 million a year - all thanks to twitter & a "KICK"
Hey there,
I've got a wild story for you today, one that proves life can throw you curveballs when you least expect it. Remember the young lad, Charlie Morgan, who made headlines when footballer Eden Hazard kicked him for not giving back the ball? Yeah, that one! Well, brace yourselves because he's turned into a bona fide entrepreneur.
Okay, let's backtrack a bit. A few years ago, Charlie was just a regular football fan like you and me. He scored the gig of a lifetime, becoming the ball boy at a big match. Everything was going great until Hazard wanted the ball back, and our hero decided to play it cool. He refused. Not many would have the guts to do that, right?
Fast forward a bit, and the video of Hazard's kick and Charlie's reaction went viral. Suddenly, this kid became an internet sensation overnight. Twitter, Instagram, Facebook—you name it, his face was all over it. His followers skyrocketed, and he went from being an ordinary kid to the poster child for football fandom.
But here's where things get interesting. Instead of just basking in his newfound fame, Charlie decided to use it for something epic. He had the world's attention, and he wasn't about to waste it. So, he came up with a brilliant idea – launching his own vodka brand. Yeah, you read that right, vodka!
Now, you might be wondering, "Why vodka?" Well, why not? He figured, "If I can handle the pressure of a professional footballer breathing down my neck, I can handle anything!" So, he rolled up his sleeves, got in touch with some distillery wizards, and went to work.
Here's the kicker (pun intended): He leveraged his massive Twitter following like a pro. In just a few days after the incident, his Twitter account went from 200 to a whopping 100,000 followers. So, he shared the entire journey on his Twitter, about his thoughts on launching a brand etc..
His tweets weren't about polished marketing or fancy adjectives. Nope, they were raw and real. You could see the excitement, the doubts, and the sheer determination in every tweet. It was like watching your buddy take a leap of faith.
And guess what? It worked! When he finally launched his vodka brand, "Vu Vodka," it was an instant hit. Orders started pouring in faster than Hazard's famous kick. People couldn't resist trying the vodka from the kid who had taken on a football giant and come out on top.
But wait, there's more! Charlie didn't stop there. He teamed up with some A-list celebrities who saw his passion and believed in his journey. Stars like Floyd Mayweather Jr. and Brazilian footballer Ronaldinho joined forces with Charlie, making Vu Vodka not just a success but a sensation.
So, here's to the power of social media and the incredible journey of Charlie Morgan, an ordinary kid turned vodka mogul. It just goes to show that sometimes, life's unexpected kicks can lead you to the most extraordinary goals.
Until next time, stay adventurous and open to whatever curveballs life throws your way!