This brand asks customers to "Unsubscribe" to their email offers
I recently received an email from Etsy that really made me pause and think. The subject line threw me for a second, asking, "Do you not want to receive Father's Day emails?" It caught me off guard, but as I read on, the content struck a chord.
Etsy explained that Father's Day isn't a joyous occasion for everyone. For those who might find it painful—perhaps due to the loss of a father or complicated family dynamics—the email offered an option to opt out of receiving any Father's Day related promotions.
With Father's Day on the horizon, it's prime time for most brands, including marketplace giants like Etsy, to push a slew of offers and campaigns. But here was Etsy, acknowledging that this day might not be celebratory for everyone and putting their customers' feelings first.
This considerate approach might very well lead to lower open rates and other impacted email metrics that marketers typically dread. Yet, this move places customer empathy at the forefront—something that's not easily quantifiable but incredibly valuable. It's a brilliant example of a brand choosing to be more human, potentially fostering deeper loyalty among its user base. Big shoutout to the team and the manager at Etsy who green-lit this empathetic approach. It’s gestures like these that turn everyday interactions into meaningful connections. Kudos!
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