This brand is collecting real customer data for just ₹3

Let me share something cool that happened recently when I was refueling my car at Nayara Energy. After filling up the tank, the attendant handed me a QR code and asked me to scan it with my phone’s camera. Once scanned, it redirected me to Nayara Fuels’ WhatsApp chat, where a pre-filled message appeared in the chat box. All I had to do was hit send.

And guess what? Just like that, I got ₹3 off on petrol! A small gesture, but it immediately felt like a win.

Here’s why I think this campaign is absolutely brilliant:

1. Data Collection with Minimal Friction

Nayara Fuels was able to capture my phone number seamlessly. There was no manual entry, no tedious forms, and no potential for typos or errors. I simply scanned the QR code and hit send—done. They now have my number in their WhatsApp database, making me reachable for future offers and promotions.

2. WhatsApp as the New Landing Page

Instead of redirecting me to a landing page where I’d have to fill in details (name, number, OTP verification, etc.), they leveraged WhatsApp. This not only saved time but ensured accuracy—after all, the number associated with WhatsApp is already verified by the platform. It’s simple, fast, and reliable.

3. A Win-Win for the Customer

For a small incentive like ₹3 per liter, they’re giving customers a tangible benefit while creating a personal connection through WhatsApp. It feels like a fair exchange: I get a discount, and they get my number.

4. A Future-Proof Marketing Strategy

With my number now saved in their system, Nayara Energy can engage me in the future with personalized offers, loyalty rewards, or even notifications about fuel price changes. It’s a smart way to build a database of loyal customers without using traditional, outdated methods.

Why It Works

• No Friction: The entire process was effortless, taking less than 30 seconds.

• Direct Engagement: They’re already in my WhatsApp inbox, which is arguably one of the most personal and high-engagement channels today.

• Scale: Imagine the number of customers refueling daily. With this system, they’re likely collecting thousands of verified numbers effortlessly.

The Big Takeaway

I think Nayara Energy nailed it with this campaign. It’s a great example of how businesses can turn WhatsApp into a data collection tool and engagement platform. For marketers, this is a reminder that WhatsApp is the new landing page—a space where you can capture leads, build engagement, and nurture relationships with little to no friction.

If you found this newsletter interesting, please forward this email to your one friend who loves marketing :)