This Brand is Using Influencers and Sarcasm to Win Over Audiences!

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Today, I wanted to share with you some observations I've made about a product that has been catching my attention recently - the Tata Tiago EV, thanks to the IPL (Indian Premier League) season.

Tata Motors has been running an interesting campaign called "Reasons" for the Tiago EV, where people are talking about different reasons why one should consider buying an electric vehicle (EV). Among the series, my favorite is an ad featuring Vineeth Kumar from Jordindian, where he appears as a car salesman for the Tiago EV.

In the ad, Vineeth enthusiastically tells the audience, "EV ek dham zero he" (EV is absolutely zero), but then realizes that the confused customer is walking out, thinking he meant zero in some other context. He quickly corrects himself by saying, "emissions me, I was saying emissions me! sir." It's a clever and humorous take on the zero-emission feature of the Tiago EV.

I was curious to know how this campaign impacted the brand as a whole. So, as always, I turned to Google Trends and searched for the brand name. I found a screenshot of the trends graph, which showed a jump in search trend for Tiago starting from the first week of April (when the IPL also began). It seems like the campaign has been successful in generating interest and awareness for the Tiago EV.

If you're interested in watching the entire series, you can find it in this playlist. One thing that really stood out to me is that Tata Motors may be the first car brand in India to effectively use influencers and sarcasm together in their marketing campaigns.

It's fascinating to see how brands are getting creative and using different approaches to promote their products. The Tata Tiago EV campaign is a great example of how humor and influencers can be used to capture audience attention and generate buzz.

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