This IPL's best integrated ad campaign?

I get a real kick out of ads that aren’t just for show but actually get people moving. This time, it's TVS Jupiter's turn to shine during the IPL. They rolled out a clever ad featuring Dhoni. As he’s wicket-keeping, he quips about how much he loves a wide ball—sliding seamlessly into TVS Jupiter’s campaign.

Here’s the fun part: Dhoni announces that this season, whenever a bowler throws a wide, it means something "Zyada" (extra) for the fans too. TVS Jupiter is inviting fans to snap a photo of the umpire signaling a wide and share it on their stories, tagging TVS Jupiter. Lucky participants stand a chance to win a Jupiter scooter!

I absolutely love how they've connected a regular cricket action to their tagline "Zyada ka fayda," turning it into a social media activity that not only engages fans but also spreads their message far and wide without extra advertising dollars. Talk about smart!

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