This is best way to ask people to book a demo

Whenever there's an epic cricket match, I'm not just glued to the score but also keeping a close eye on another number - the viewership count displayed in the top right corner of Hotstar.

On so many levels, it excites me. It's not just about the game but understanding how streaming is taking off in India. How many folks are willing to pay for online content? It tells me about the sport's popularity and, of course, the army of tech wizards working behind the scenes to make sure millions of us can enjoy the game without a hiccup.

And then, while scrolling through Twitter, I stumbled upon a tech founder's tweet. He was talking about how the Hotstar team had prepped and tested for a whopping 3.4 crore (34 million!) live users before India's match to ensure everything runs smooth. They even mentioned the founder's app that played a crucial role in the process.

Now, don't ask me to get into the nitty-gritty of what the app does. It's a bit too complicated for my humble brain. Something about monitoring cloud functions and keeping them error-free without manual intervention. But hey, it worked like a charm.

What really got my attention was the way this founder was using the visitors to his profile. He's incentivizing anyone who might need a little nudge to just book a meeting with them. And how does he do it? By giving away their swag and merch – brilliant!

Here's the tweet that caught my eye:

It's a fantastic growth hack, isn't it?