What would you do if your brand gets Cristiano as its brand ambassador?
Yes, you will make a brand video ad featuring him.
That’s the same thing the Live Score app did. They made an ad film featuring the GOAT CR7
Now you might be thinking, ok cool - What’s so special about it?
There is nothing special about the video, it’s just a cliche ad in which he scores a goal and celebrates using his “SUII” style.
But the thing that caught my attention was how they planned the launch.
I was scrolling through Cristiano’s Twitter feed when I saw this post:
Who reveals behind the scenes even before launching the full video? It seemed non-traditional.
But if you read the caption, it states that the video is already launched and you have to download the app to see it :)
The video is not anything special hence there is no virality scope for it. But when they showed the BTS and asked people to download it to watch, there definitely would have been great curiosity.
The app is in that genre in which no one deletes (If he’s a football fan) once installed hence that wouldn’t be an issue.
Simple hack in terms of distribution, surely thousands of downloads which wouldn’t happen if it was launched just like another video ad.
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