This is why entrepreneurs should be content creators too
So, you know how sometimes you stumble upon something and it just makes your day? Well, I had one of those moments recently, and I couldn't wait to share it with you.
I've been keeping an eye on this brand called "Whole Truth" for a while now. They're all about health supplements and making sure you get the good stuff. But there was this one little thing missing from their lineup - whey protein. You know, that gym-goer's essential?
And then, like a beacon of hope on my LinkedIn feed, I saw a post from Shashank Mehta, the brains behind Whole Truth. He spilled the beans on their brand-new whey protein launch. 🎉
He went all out, talking about what sets their whey apart from the rest. And guess what? At the end of his epic post, he dropped a coupon code - "IREADLONGPOSTS" (how fitting, right?) - for a sweet 20% discount.
I didn't waste a second. I punched in that coupon and ordered the shiny new whey. 🏋️ And if you swing by their website, you'll see that this whey protein is already their bestseller.
Here's the kicker: I didn't get an email about the launch, no WhatsApp buzz, and no meta ads. Just a LinkedIn post from the founder himself, and boom, they got a sale - with practically zero marketing spend.
It got me thinking, in 2024, there are still only a handful of founders who are content creators. It's like this untapped goldmine waiting for more adventurers. Maybe we shouldn't call it a "personal brand" but rather a "founder who's awesome at creating cool stuff."
So, here's to more founders making waves and giving us those delightful surprises. Keep 'em coming, folks! 🚀