This Tiny Fried Chicken Shop Beats KFC on Instagram Engagement
Stumbled upon a local fried chicken brand called Chicklicious—started by a few young founders—and what caught my attention wasn’t just the food.
Their social media game is stronger than KFC’s.
Yes, you read that right. Post for post, they’re getting more engagement than a billion-dollar brand.
So what’s the strategy?
Before launching the brand, the founder started documenting the entire journey:
How he sourced materials
How he built the kitchen
How he set up the brand from scratch
He didn’t say “follow us for fried chicken.”
He said, “Follow me if you’re curious about how to start a fried chicken business.”
That storytelling angle pulled people in. And now, this tiny shop is generating serious traction—by simply sharing the behind-the-scenes, honestly and consistently.
Lesson?
People don’t just want to see the product.
They want to see the process.
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