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Understanding who exactly are your customers (Who is the decision-maker, influencer, buyer and user)
Having a pinpoint idea about the pain points of each customer personas
Humanising your message or product
Consistently talking about the same message in different creative ways
Turning cold audiences into hot
Creating a story around your brand and making others talk about your brand
Offering value to your audience without expecting anything in return. Providing information without making it a “Lead Magnet“
Creating a good and positive Google presence
Making more people search your brand’s name on Google
Creating a community around your brand
Testing out channels that seems to not “suit” the business you are in
Giving individual attention to DMs, comments and mentions
Building in public
Measuring the right metrics
Building a flywheel
Automating marketing processes
Creating a landing page that impresses your ideal customer
Focusing on small wins that will eventually lead to the big wins
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