Sometimes wanna-be entrepreneurs move too fast! (In the wrong direction)
If you move fast, and your direction is wrong - you are going behind and not closer to the goal.
In my entrepreneurial life as an agency co-founder and as a startup enthusiast, I have seen this happen multiple times.
People with an idea and a team jump into big-budget spending and eventually burns out only after they find out the product is not a market fit.
What you need is an MVP (Minimum Viable Product) for validation.
You need to know if your idea solves a real-world problem or at least if the market even cares enough to pay attention.
Uber, Amazon, Airbnb - most of the unicorns started with an MVP.
You don't even have to have a tangible product or an app to get the idea tested.
It could just be a medium article, Linkedin post, or even a tweet!
Look at the case of Dropbox: they launched an explainer video about what dropbox could be to the public. The interest that was shown by the market then eventually helped them raise funds & validated the idea. (See the video here)
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