Why content marketing can build you a great top of the funnel audience (Example)
It's always a bit of a thrill, isn't it? Finding yourself completely taken in by a piece of content marketing, even when you're in the biz and know all the tricks. Last week, I found myself mulling over some alternative investment options beyond the usual stocks, bonds, and gold. With the rapid growth of EVs (Electric Vehicles) in India, the wheels in my head started turning towards the possibilities in EV charging stations.
So, like any curious soul, I turned to Google, typing in "how to invest in electric car charging stations." Among the search results, a YouTube video caught my eye. It was from a channel called Navi, and they did a stellar job of guiding viewers through the ins and outs of investing in EV charging infrastructure, covering potential returns and risks.
But here's the kicker: right as the video was wrapping up, they smoothly transitioned to promoting the Navi app for more long-term investment opportunities, highlighting funds with promising returns. And just like that, I was on the Navi app homepage, browsing through their fund offerings.
What Navi has mastered is the art of creating valuable content around highly relevant investment queries and seamlessly integrating their app into the narrative. It's a textbook example of building a quality top-of-the-funnel presence by offering genuine value before making the pitch. Hats off to them!
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